Speed Up Facebook Ad Optimization With Dynamic Creative
By Mark Harnett
It has been notoriously difficult to test ad creative on Facebook. That's because Facebook uses algorithms to pick winners and losers. Often, the losers do not get an even amount of traffic to give it a fair shot.
Advertisers found a workaround — uploading a large number of ads in bulk. Each ad consists of a different combination of headlines, images, and text. All ads are tracked in a spreadsheet to manually analyze which performed well. This solution is time-consuming and does not allow for rapid measurement.
Dynamic Creative
Facebook's Dynamic Creative feature accepts up to 10 images/videos and five of each text asset (body text, title, description, call to action). Facebook automatically mixes up the components and creates a series of ads, serving them to one audience. Dynamic creative can be applied to conversion, traffic, and app install campaigns.
Speed and Better Results
Rather than launching your spreadsheet to analyze creative performance on a nitty-gritty level, it's much easier to test ads at a faster pace. With Dynamic Creative, you get quick results, and you can discover the needle in the haystack of creative options.
Using Dynamic Creative, our client Tinkergarten tested various elements and found a headline with a 300% higher conversion rate. This amounted to significant savings of thousands of dollars per week. They were able to home in on a message that truly works for their audience.