I Learned This in the 90s. It Turns Out It's an AI Skill.
My AI agents kept going off the rails. The fix wasn't a smarter agent. It was something I learned in a 90s programming class.
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Practical marketing advice from 25+ years of running campaigns.
Your Meta Conversion Number Is Inflated. Here's How to See By How Much.
Meta's default attribution credits conversions that would have happened anyway. Meta's API exposes an incrementality number almost nobody reports — and now AI assistants can pull it automatically.
Read moreUnleashing the Potential of Ad Reels in Digital Marketing: Captivating, Digestible, and Relatable
Ad reels have emerged as a game-changer, surpassing traditional feed post ads. With a focus on entertainment, digestibility, and relatability, ad reels captivate audiences in remarkable ways.
Read moreWhy Marketers Shouldn't Blindly Follow Google's Recommendations
Google's automated recommendations are intended to help optimize your account. However, not all of Google's recommendations serve your interests.
Read more6 Tips for Improving Facebook Ad Performance Now
Despite Facebook's PR challenges, the platform remains highly effective for advertising. Here are 6 concrete tips to improve your results.
Read moreHow to Launch and Grow Your Digital Marketing Program
A comprehensive guide to establishing and scaling a digital marketing initiative to approximately $1 million monthly ad spend.
Read more8 Things You Need to Win at Digital Marketing
Whether you're a startup or a mature company that has relied on PR and events, digital has to be part of your marketing mix. Here's what you need.
Read moreIs Your Digital Agency Paid as Percentage of Media Spend? Watch for These 5 Red Flags
Do you pay your digital agency based on a percentage of the media budget they spend? If so, their incentives may be misaligned with yours.
Read moreRetargeting Ads: Don't Overpay for Customers
Retargeting is frequently cited for amazing ROI. However, advertisers may be overpaying for customers who would have converted anyway.
Read moreSpeed Up Facebook Ad Optimization With Dynamic Creative
Facebook's Dynamic Creative feature is a welcome change for testing ad variations. One client found a headline with 300% higher conversion rate.
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