Practical marketing advice from 25+ years of running campaigns.
Meta's default attribution credits conversions that would have happened anyway. Meta's API exposes an incrementality number almost nobody reports — and now AI assistants can pull it automatically.
Read moreAd reels have emerged as a game-changer, surpassing traditional feed post ads. With a focus on entertainment, digestibility, and relatability, ad reels captivate audiences in remarkable ways.
Read moreGoogle's automated recommendations are intended to help optimize your account. However, not all of Google's recommendations serve your interests.
Read moreDespite Facebook's PR challenges, the platform remains highly effective for advertising. Here are 6 concrete tips to improve your results.
Read moreA comprehensive guide to establishing and scaling a digital marketing initiative to approximately $1 million monthly ad spend.
Read moreWhether you're a startup or a mature company that has relied on PR and events, digital has to be part of your marketing mix. Here's what you need.
Read moreDo you pay your digital agency based on a percentage of the media budget they spend? If so, their incentives may be misaligned with yours.
Read moreRetargeting is frequently cited for amazing ROI. However, advertisers may be overpaying for customers who would have converted anyway.
Read moreFacebook's Dynamic Creative feature is a welcome change for testing ad variations. One client found a headline with 300% higher conversion rate.
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