Meta Ads Incrementality MCP
20 toolsMost agency Meta reports use the default 7-day-click + 1-day-view attribution, which systematically overstates ad impact. This MCP server makes Meta's `incrementality` breakdown the default and lets you ask for the standard windows in the same call to quantify the gap. v0.2.3 adds a full campaign-build toolset — campaigns, ad sets, ads, creatives, audiences, and lead forms — on top of the incrementality insights, backed by 120+ unit tests covering the incrementality math, attribution-window handling, and Meta SDK request shape. Verify against a sandboxed Business Manager account before production use.
Install
Features
- Incrementality as the default attribution window
- Side-by-side comparison vs. 7d-click + 1d-view
- 120+ unit tests on the incrementality math and SDK shape
- System User token auth (Business Manager)
Frequently Asked Questions
How do I install Meta Ads Incrementality MCP?
Run `npx mcp-meta-ads-incrementality` in your terminal. No build step or additional configuration required.
What does Meta Ads Incrementality MCP do?
Most agency Meta reports use the default 7-day-click + 1-day-view attribution, which systematically overstates ad impact. This MCP server makes Meta's `incrementality` breakdown the default and lets you ask for the standard windows in the same call to quantify the gap. v0.2.3 adds a full campaign-build toolset — campaigns, ad sets, ads, creatives, audiences, and lead forms — on top of the incrementality insights, backed by 120+ unit tests covering the incrementality math, attribution-window handling, and Meta SDK request shape. Verify against a sandboxed Business Manager account before production use.
Is Meta Ads Incrementality MCP free?
Yes. Meta Ads Incrementality MCP is open source and free to use. The source code is available on GitHub.
What AI assistants does Meta Ads Incrementality MCP work with?
Any MCP-compatible AI assistant, including Claude Code, Claude Desktop, Cursor, Windsurf, and others that support the Model Context Protocol.