$190K/month in budget savings from acquisition diagnostic

Conducted a deep acquisition diagnostic for the C-suite revealing that $487K/month in UA spend was generating only ~$50K in non-brand revenue, while organic users drove $4.45M/month. Identified that 85% of budget went to channels with 6-month ROAS under 0.20. Recommended and executed $190K+/month in cuts with zero revenue impact.

Results

• Identified $190K+/month in wasteful spend across TikTok, Snapchat, CTV
• Organic engine generating $4.45M/month at zero acquisition cost
• February natural experiment: 30% spend pullback, zero revenue impact
• Discovered whale segment: 10% of transactions = 45% of revenue
• Apple Search Ads Brand was 96.3% re-attributions — not new users
• Proposed VBB strategy to optimize for whale acquisition

Platforms