Meta CPA reduced 81% in 8 weeks

Running Google Ads, Meta Ads, and LinkedIn for a B2B fulfillment SaaS. Implemented Value-Based Bidding with Salesforce lead value integration and built a conversion retraction pipeline for lead quality feedback.

Results

• Meta CPA reduced from $522 to $99 — 81% improvement in 8 weeks
• Google Ads best week: $185 CPA with 1.37 ROAS
• Google CTR consistently 5-8%+
• Built SFDC-to-Google-Ads conversion retraction pipeline

Platforms